Through our research of leading companies and work with automo-tive clients, we found that companies with a cohesive strategy for integrat- The automotive industry is at a crossroads where the vehicle itself and the consumer’s experience with it are rapidly shifting from the physical to digital. Brands – and OEMs – rise and fall, new technologies change the game, consumer preferences shift and external factors like interest rates and gas prices can make dealers scramble to adapt to a suddenly changing marketplace. Believe it or not, automotive is the second most data-driven industry in the world. It’s in the hands of the manufacturers to seize the op-portunities of digitalization and secure future profits. The automotive industry is changing rapidly, as new technologies, customer demands, and players emerge. Aptara’s digital content, learning and performance, and business support services are in place at market-leading companies worldwide. The Five Pillars of Digitization in the Automotive Industry Digitization underpins the transformation of business activities, process improvements, and the development of new competencies and business models across 5 key areas within the auto industry. Currently, the automotive industry contributes more than 7.1% to the total gross domestic product (GDP) and 49% of the manufacturing GDP in the country, and it supports almost 37 million jobs (inclusive of its value chain). Getty. Executive Summary Our analysis indicates that there is $0.67 trillion1 of value at stake for automotive players and a further $3.1 trillion worth of societal benefits as a result of digital transformation of the industry up until 2025. The automotive industry is a pillar of Indian economy and a key driver of macroeconomic growth and technological advancement. OEMs and Tier are realized that digitization along with IoT, technology partnerships, software capabilities, and customized solutions will be the way forward for the global automotive industry from the year 2016 to 2025. The network of potential connections (Figure 1) presents some areas suitable for API use. New Business Models Key: VRM —Vehicle Relationship Management; HMI Human Machine Interface Intelligent vehicles collect data about drivers, destinations, routes, traffic patterns, etc. January 2016 4 World Economic Forum White Paper Digital Transformation of Industries: Automotive Industry 2. Thomas Sedran, Managing Director, Strategy Automotive, Accenture Andreas Gissler, Managing Director, Strategy Automotive, Disruption isn’t new in the auto industry. Second, only to utilities, the automotive industry is the most data-driven industry in the world. 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